As companies consider their next moves in business software, numerous considerations must be factored into their calculations. Of course, functionality leads all considerations - without it there is no reason to buy. But other factors, including how to pay for new technology, how it is delivered and its impact on business processes and productivity, should also be high on anyone's list.

Watch this demo and learn how your financial services organization can use analytics to understand customer profitability and lifetime value across all products and business lines.

Read this whitepaper and learn how your financial services organization can use analytics to understand customer profitability and lifetime value across all products and business lines.

This whitepaper unveils research that shows how banks are moving beyond organization silos, infrastructure complexities and other constraints -- toward an operation focused on the client.

You've heard the trends: 1) corporate data is growing exponentially, including social data 2) more data doesn't mean more insight, and 3) lack of insight is a drag on customer-centricity, service, sales and innovation. But what can you do about them?

To stay competitive, customer-centric businesses need Insight - fast, real-time access to relevant customer information for everyone in key areas that should rely on customer information. With Insight your employees will better know and serve your customers, build more innovative products, and sell more.

Make 2012 the year of Insight for your organization. Get the e-book to learn:

· A clear, repeatable process to bring Insight into any organization, and the best places to start

· How to create Insight from crowd-sourced and enterprise knowledge to drive customer-centric operations

· How you can be a change agent and bring significant transformation to your organization

The common complaint that salespeople have is that marketing doesn't provide enough qualified leads. Marketers complain that salespeople don't follow up on the leads provided to them.

So how do you align the goals of sales and marketing so that they work like a well-oiled machine?

In this report from CRM magazine and Oracle, you will learn how to:

• Align the goals of sales and marketing more closely

• Manage a single lead pipeline

• Prevent "leakage" of leads that fall through the cracks

• Use simple qualification questions to better score leads

Don't ignore the problem, learn how you can create a high powered revenue engine by aligning the goals of sales and marketing in a way that makes sense.

New Data on Consumer Behaviour Shatters the Hype About Twitter and Facebook.

Does the hype and focus placed on social media translate into real business value?

A sobering investigation into the facts shatters the sentiment that those who hesitate on offering social customer service are missing out on immense opportunity.