June 21, 2010

Daily News
Did Web Analytics Just Become One of IBM's Core Values?
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
Technology's Everyday Impact on the Everyman Consumer
Internet Week NY '10: Advertising Research Foundation panelists from Google, Adweek, InsightExpress, and JWT stress the importance of video advertising.
Magazine Features
Cutting the Community
Facing a difficult economic outlook, Zappos.com handled a critical cutback with astonishing transparency.
What You Are Is Who You Are
On January 3, 2009, Zappos.com Chief Executive Officer Tony Hsieh posted "Your Culture Is Your Brand," a now-famous message on the company's blog. We've included an excerpt of that blogpost here, but the original can be found at http:sn.im/hsieh/010309.
Scouting Report
Analyzing the Workforce
Analytics and on-demand offerings are changing the nature of workforce optimization.
Viewpoints
The Voice of the Customer in the Community
What does it mean for loyalty and engagement?

 
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