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February 10, 2010

Customer Centricity

Customers Don’t Buy What You Sell

Your company is more than the sum of its transactions

Daily News

Gartner Predicts the Future of Sales and Marketing

The analyst firm gives its CRM forecast for upcoming years.

Siperian's Last Dance: A Customer-Driven Module for Financial Services

With its Extended Customer View for financial services firms, the MDM vendor — acquired today by Informatica for $130 million — puts the emphasis on relationship-based insights.

Information Wants to Be Disrupted

Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.

Insight

Adding the Persona Touch

With an eye on the user experience, some brands are inviting imaginary friends to the party.

Magazine Features

The Shotgun Marriage of Sales and Marketing

In this exclusive excerpt from the fourth edition of the industry bible, legendary thought leader Paul Greenberg explains why the unification of sales and marketing is finally upon us.

Required Reading: Greenberg at the Speed of Light

The author, thought leader, consultant, and industry expert chats with Managing Editor Joshua Weinberger and Associate Editor Jessica Tsai to reveal why he wrote the book he swore he'd never write.

Pint of View

The Hitchhiker’s Guide to the Gala

How to survive the vendor events of last resort—no matter what resorts they're held at.

Re:Tooling

Re:Tooling — Sales Enablement Tools: Make the Selling Simpler

Organizations want sales reps to have access to the right information at the most critical moments

Reality Check

Avoid the Disaster of 2009

Learn from your failures to fine-tune lead generation efforts

Secret of My Success

Ciena Cozies Up to Its Partners

Community tools from Mzinga help a communications company communicate