November 09, 2009
Customer Centricity
A Salesforce.com by Any Other Name
What do you do when your brand no longer reflects your offerings?
Daily News
Unica Wants Marketers' Heads in the Cloud
The company's latest on-demand solution looks to ease the challenges online marketers face today.
RightNow and eGain Hold the Lead in Gartner Magic Quadrant for E-Service Suites
Gartner Magic Quadrant for E-Service Suites '09: The increasingly saturated market seeks to solve a common problem: disintegrated customer experience.
Helpstream Adds Marketing Automation to Suite
Pundits say adding the capability, along with social monitoring, is a wise move in a rapidly changing market.
Reality Check
The Man Who Moved a Paradigm
An evaluation of the changes wrought by Salesforce.com's Marc Benioff.
The Tipping Point
The Partner-Proliferation Problem
An on-demand CRM platform involves a partner-selection process as well.
Viewpoints
Who's Afraid of the Big, Bad Wolf?
Is Salesforce.com a threat to vendors of marketing automation solutions?
No More Telemarketing
Proactive contact is the new customer service imperative.
 
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