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| October 28, 2009 |
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| Daily News |
| What Marketers Can Learn From "Mad Men" |
| Social Ad Summit '09: How to make connections contagious and promote customer's passions. Deep Focus's Ian Schafer shares secrets behind the "Mad Men Yourself" campaign. |
| B2Bs Have Clicks Up Their Sleeve, Too |
| eMetrics '09: Even if the transactions don't necessarily happen on the Web site, B2B marketers still have to manage the site experience. |
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| Magazine Features |
| Mistaken Metrics |
| They say you can't manage what you can't measure. But what if you're using the wrong ruler? |
| Your Metrics Are Outdated |
| Times are changing — and so should your metrics. |
| The Evolution of E-Learning |
| As contact centers adapt to the needs of a recession—and an increasing number of Generation Y staffers—the systems designed to train agents have to adapt as well |
| What’s Your Type? |
| The Myers-Briggs Type Indicator (MBTI) is a 15-minute questionnaire designed to measure psychological preferences in perception and decision-making — and may help reveal what kind of customer or customer agent you could be. |
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| Reality Check |
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| Scouting Report |
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| Viewpoints |
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