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November 04, 2009

Daily News

RightNow Makes Experience Its Mission

RightNow Summit '09: In his opening keynote address, founder and CEO Greg Gianforte outlined the company's plan to rid world of bad experiences.

How to Create a Customer Experience Framework

Forrester Consumer Forum '09: Analyst provides three steps for making the customer experience matter.

Brand Lessons Learned from Mickey Mouse

RightNow Summit '09: A closing keynote address examines the strategies Disney utilizes to deliver on its brand promise.

Consumers Care About Needs, Not Channels

Forrester Consumer Forum '09: In order to interact with the multi-channel customer, companies must recognize changing consumer behaviors, expand reach on multiple channels, and embrace digital tools.

Front Office

Salesforce.com: One Leader. One Decade. $1 Billion.

Salesforce.com has proven the importance of making sure its customers are successful.

Viewpoints

5 Tips to Prepare for the Recovery

If you want to make the most of the developing business environment, you better start now.

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