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October 21, 2009

Daily News

The Next-Generation CMO Knows Something You Don't Know

destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.

The Future of Technology: Where Are You Headed?

Forrester Services and Sourcing Forum '09: Technology teams are forced to re-evaluate their goals amid tech-industry upheavals in both delivery and cost.

3 Game-Changing CRM Strategies at Oracle OpenWorld

Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.

Magazine Features

The Cure for the Common Virus

Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.

Pint of View

The Message Has Two Faces

Find the truth hiding behind the brand.

The Tipping Point

Create Your Own Upturn

A shift from managing volume to managing relationships.

Viewpoints

Breaking Loyalty Barriers with New Technologies

Five steps to successful data-driven customer communications.