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Study: Global Businesses Are Anti-Social in a Social Media Age
B2B desperately lags behind B2C in social media adoption, with 75 percent not measuring social media.
Experian QAS Launches Real-Time Data Enhancement Product
Prospect IQ delivers individualized consumer insight at the point of contact.
Oracle Pairs RightNow CX Cloud with Fusion CRM
The pairing allows companies to bring customer experience and sales force automation together in the cloud.
Blackbaud Releases New CRM Product
Enhancements to the CRM product for nonprofits include a mobile interface and new membership features.

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CRM Magazine, May 2012

Game On: Gamification Strategies Motivate Customer and Employee Behaviors
The things that make games so compelling "can equally make employees, partners, [and] customers addicted to your B2B or B2C offering."
Marketing and Advertising Agencies Blur the Lines
Third-party partners are broadening their roles. What to consider for the perfect pairing.
Natural Language Understanding Grows Up
The bar has been raised for technologies that not only hear, but understand too.

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